Identity for the Film Institute Netherlands.
- Designer: Mark Sloan
- Creative Director: Alvaro Sotomayor, Carlo Cavallone
- Agency: W+K Amsterdam
- With: Joseph Burrin, Gareth Rice, Rebecca Parker
The full name lockup, for use until the organization's move to their new building across the IJ.
The identity is a living, blinking thing, streaming film content whenever possible.
The base pattern is comprised of the repeated eye symbol, and serves as an underlying grid for all communications.
Promotional poster for the Amsterdam Biennale
Promotional poster for the Ingrid Bergman retrospective
A proposed portable ticket booth